For those like me who have in interest in the evolution of design and its effect on way we live our lives as consumers and the trend of popular culture, it was welcome surprise to see a single page in today's metro dedicated such a subject.
Despite being only a page it definitely made a change from the rest of headline news and more importantly the disposable rubbish that seem to fill the pages, which simply add the to early morning conservation before work.
I'll be making an effort to see how these 'Behind The Ideas' articles pan out to see if the D&AD have sold out or making an effort to reach the masses.
Until the next occasion...
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